The Google Tag Manager is a free and simple way to add tags to your website. It integrates seamlessly with Google Analytics, Adwords, Facebook, Twitter, and many other platforms. You can also use it for events and conversion tracking without any code changes required! In this blog post, we will walk you through how to install the Google Tag Manager on your WordPress site in just a few easy steps!
Google Tag Manager is a great way to keep track of all your Google Analytics tags and analytics scripts. With this tool, you can add any number of complex tracking codes or even just individual snippets (or "Tags") with the click of a button without having to worry about editing code on every page that needs it. You'll be able to configure which Tags are active based on things like date ranges, traffic source, device type, etc., so you're not wasting time looking for outdated information in reports!
You have a lot of options if you want to add Google Tag Manager to WordPress. Here are a few ways in which you can add Google Tag Manager to your WordPress site:
You can install Google Tag Manager as a plugin on your WordPress site. This is the easiest and most convenient way to get started, but it does come with some limitations (such as not being able to set up new tags without editing code). If you want more freedom while setting up GTM on your site, skip ahead.
You can add Google Tag Manager code to your functions.php file or create a child theme or a custom plugin and add it there. This requires knowing how to code and it involves a lot of overhead for adding just a tracking code to WordPress.
WPCodeBox has a template on its WordPress code snippet repository that allows you to add Google Tag Manager to WordPress with just one click.
To add Google Tag Manager to WordPress using WPCodeBox, you just need to go to the Snippet Repository, go to "Tracking", or search Google Tag Manager, and download the snippet. Then you just paste the code to replace the <!-- Insert Google Tag Manager code here --> snippet with the code that you have been provided by Google Tag Manager, and that's it.
Besides adding Google Tag Manager, WPCodeBox has a ton of other ready-to-use WordPress code snippets you can download so you can reduce the number of WordPress plugins you install, and increase your site's performance.
New: WPCodeBox just released a free tool, that allows you to generate a Google Tag Manager code snippet that you can add to your site using WPCodeBox or other plugins. Generate Google Tag Manager Code.